Posts

OSP: The Voice CSP

  Language and contexts Homepage Go to the Voice homepage and answer the following: 1) What news website key conventions can you find on the Voice homepage? 2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? 3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  4) How is narrative used to encourage audience engagement with the Voice? Apply narrative theories (e.g. Todorov equilibrium or Barthes’ enigma codes) and make specific reference to stories on the homepage and how they encourage audiences to click through to them. Lifestyle section Now analyse the Lifestyle section of the Voice and answer the following: 1) What are the items in the sub-menu bar for the Lifestyle section and what does this suggest about the Voice audience? 2) What are the main stories in the Lifestyle section currently? 3) Do the sections and...

OSP: Paul Gilroy - Postcolonial theory and diasporic identity

  Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can access it online here using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? 2) What does Gilroy suggest regarding the causes and history of racism? 3) What is ethnic absolutism and why is Gilroy opposed to it? 4) How does Gilroy view diasporic identity? 5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)? 6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this? 7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - o...

OSP: Taylor Swift: Audience and Industries blog tasks

  Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Juila Fox. Celebrities with fandom names include Lady Gaga's Little Monster's, Beyonce's Bey Hive, Taylor Swift's Swifites and Nicki Minaj's Barbs 2) Why did Taylor Swift run into trouble with her fanbase?  The presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer calling the process “excruciating” . Ticketmaster ended up testifying in Congress in a hearing about consolidation in the ticketing industry.   3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Stan account do reflect Shirky's theory about 'end of audience' because then stan accounts online are able to post their own content about...

OSP: Taylor Swift CSP - Language and Representations

Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  This is because her original record label, Big Machine, who owned the master recordings of her first six albums.  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In order to own the new recordings herself, reducing the control and financial benefit that others have over her earlier work. It presents this as a way for her to regain artistic control and ownership .  3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Swift made All Too Well: The Short Film to expand the song into a visual story and tell the narrative herself. Rather than simply making a conventional music video , she wrote and directed the film, using it to explore the he...

Year 13 Baseline assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - Tara, a good attempt from you in this assessment. Your Q1 was very clear, addressed the Q which demonstrated your knowledge and understand of BBC's Remit and of the Newsbeat CSP. EBI - Although you receive ET for Q1 it does not need to be so long, it would be more helpful to plan your responses for the longer questions e.g. Q3 demonstrates good knowledge of both magazine CSPs but your essay could been  focused on the question question and supported by theories, staying on line with the argument throughout. 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing sto...