Posts

OSP: Influencers and celebrity culture

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Anyone can create and upload videos without needing a traditional media company. Audiences can also comment and participate 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  American influencers and English-language content are very popular worldwide, spreading American culture and ideas. 3) How do influencers reinforce capitalist ideologies?  Influencers promote products, brands and consumerism through sponsorships and advertising. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  Videos look natural...

OSP: Clay Shirky - End of audience

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It has made working significantly easier, The network connects us to other people and It provides a great source of information, it can be used for campaigning and political action. It's a great place for gaming and education, which can be used to make a lot a money. 2) What are the negatives or dangers linked to the development of the internet? There can be fraud, scams, ripoffs and malicious softward. Also there's the dark web, made u...

Magazines: Industries - the appeal of print and independent magazines

1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, non-commercial direction” 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? 4) What does the article suggest about how independent publishers use...

Magazines: Final index

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

Advertising & Marketing assessment: Learner response

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question) WWW - Tara, Good effort for this advertising assessment! Good ability to analyse media lang for unseen  EBI - Careful with how long spending with each question, and do not spend too much time 2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  Q1- be more clear when writing to access top bands, also with how meanings are created, use key words instead of describing it- for example direct address use in my answer Q2 - my expression was unclear at times and I was almost repeating myself at some points, so next time avoid that Q3  - being more specific in my answer, and careful to not go off topic and use correct theories 3) Look at your answe...

Magazines: The Gentlewoman - Language and Representations

  Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The use of the modern sans serif font, also in all lower case no capital letters is used in the magazine cover to reflect the modernist apporach values of the magazine. 2) How does the cover subvert conventional magazine cover design? The colour scheme of the magazine is bright and vibrant which for example with the orange cover and black border which makes the red lipstick cover bold makes the magazine unconventional because  traditional magazines often use more restrained colour schemes, whereas GQ’s use of contrasting colours makes the cover appear more unconventional, contemporary and visually distinctive. 3) Write an analysis of the central image. Camerawork - combines a use of close up and low angle which tightly frames the portrait unconvential, also shows star power Mise en scene - such as the makeup is skiking which reinforces feminity 1960s popstar feel 4) What re...

Magazines: GQ - Audience & Industry

  Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? As the flagship of men’s fashion and style in Britain, to be GQ is to be forward-looking, progressive and cutting-edge. 2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 1.8M SOCIAL FOLLOWERS - This shows that how well known CQ is to the fashion/ lifestyle industry, also this suggests about the GQ audience that they are keeping up to the date to what GQ posts on social media, in order to know things about lastest trends e.g £7.7K AVERAGE ANNUAL SPEND ON FASHION - This suggests about the GQ audience that they are upper middle class as in the GQ magazine they show fashion pieces and ...