Advertising: Sephora Black Beauty Is Beauty CSP
Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? In th e campaign, Sephora were trying to fix their brand image and rebuild their reputation. It aimed to address negative perceptions such as Sephora is racist and show that the brand is more inclusive and diverse . They wanted people to feel represented and valued 2) What scenes from the advert are highlighted as particularly significant in the articles? beauty salon with Black women under dryer, drag show dressing room with drag queens getting ready, Black mother and her daughter , showing generational beauty practices, white person applying makeup contrasted with Black origins, reference to Lyda D. Newman and the invention of the hairbrush 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN, Hulu and HBO Max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?...