OSP: Influencers and celebrity culture
1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Anyone can create and upload videos without needing a traditional media company. Audiences can also comment and participate 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'? American influencers and English-language content are very popular worldwide, spreading American culture and ideas. 3) How do influencers reinforce capitalist ideologies? Influencers promote products, brands and consumerism through sponsorships and advertising. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality? Videos look natural...