Advertising: Score hair cream CSP
Media Factsheet - Score hair cream 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from traditional, information-heavy adverts towards more creative and visually driven campaigns . Advertisers began prioritising striking photography, humour and irony , influenced by television and poster culture, rather than relying solely on copy or expert authority. The Score advert reflects this shift through its dominant visual image and minimal anchorage text , using an exaggerated jungle fantasy to communicate meaning. The advert relies on symbolic imagery and spectacle to construct a persuasive message that the product enhances hegemonic masculinity and sexual success. This demonstrates the emergence of the “new advertising” style of the 1960s 2) What representations of women were found in post-war British advertising campaigns? Post war British advertising commonly represented women through traditional ...