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Taylor Swift: Audience and Industries blog tasks

  Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? 2) Why did Taylor Swift run into trouble with her fanbase?  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Read this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  2) How does Swift build the connection with her fans? Give examples from the article. 3) What have Swifties done to try and get Taylor Swift's attention online?  4) Why is fandom described as a 'hierarchy'?  5) What does the article suggest is Swift's 'business model'?  Taylor Swift: audience questions and theories Work through the following questions to apply media debates and theories to the Taylor Swift CSP. You may want to go back to your previous blogpost or your A3 annotated booklet...

OSP: Taylor Swift CSP - Language and Representations

Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  This is because her original record label, Big Machine, who owned the master recordings of her first six albums.  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  In order to own the new recordings herself, reducing the control and financial benefit that others have over her earlier work. It presents this as a way for her to regain artistic control and ownership .  3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Swift made All Too Well: The Short Film to expand the song into a visual story and tell the narrative herself. Rather than simply making a conventional music video , she wrote and directed the film, using it to explore the he...

Year 13 Baseline assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - Tara, a good attempt from you in this assessment. Your Q1 was very clear, addressed the Q which demonstrated your knowledge and understand of BBC's Remit and of the Newsbeat CSP. EBI - Although you receive ET for Q1 it does not need to be so long, it would be more helpful to plan your responses for the longer questions e.g. Q3 demonstrates good knowledge of both magazine CSPs but your essay could been  focused on the question question and supported by theories, staying on line with the argument throughout. 2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. Newsbeat informs Radio 1 listeners about the news – important events going on in the UK and around the world including breaking news and developing sto...

OSP: Influencers and celebrity culture

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Anyone can create and upload videos without needing a traditional media company. Audiences can also comment and participate 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  American influencers and English-language content are very popular worldwide, spreading American culture and ideas. 3) How do influencers reinforce capitalist ideologies?  Influencers promote products, brands and consumerism through sponsorships and advertising. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  Videos look natural...

OSP: Clay Shirky - End of audience

  Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive , click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? It has made working significantly easier, The network connects us to other people and It provides a great source of information, it can be used for campaigning and political action. It's a great place for gaming and education, which can be used to make a lot a money. 2) What are the negatives or dangers linked to the development of the internet? There can be fraud, scams, ripoffs and malicious softward. Also there's the dark web, made u...

Magazines: Industries - the appeal of print and independent magazines

1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, non-commercial direction” 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter” 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? 4) What does the article suggest about how independent publishers use...

Magazines: Final index

1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines