Tara Media Exam

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read the extracts This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid 1990s, Mistry argues that advertising has become more progressive in its representation of gender , with a noticeable shift towards depicting ambiguous gender identities and sexual orientations. These depictions challenge traditional gender role stereotypes and the dominant heterosexual norm. Increasingly, adverts portray homosexua l themes , moving away from the previous camp, comic portrayals of gay individuals that were typical in mainstream media. This change aims to be more inclusive and to undermine conventional representations of gender. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? In the 1940s and 19...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep it confidential). WWW - Tara, your unseen media text was mostly good- just a few areas to improve for future Qs. Your 20 marker was clear and your argument was established EBI - Revise strategies for conglomerates , for q3 ensure your considering both sides of the argument 2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  1- This question was about the unseen(worth max8). To reach a high level, I could of used difference interpretations such as how different audiences would view the media product, "Stormzy tour poster". Also showing  how the different modes and language associated with different media forms communicate . Writing about media language instead to drifting away and writing about repre...

1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. The Marmite Gene Project advert by Marmite uses a mock-documentary narrative to turn a simple taste preference into a dramatic discovery about identity. Following Todorov’s theory , the advert begins with normal life (equilibrium), introduces the “gene” idea as disruption , and ends with a resolution when participants learn whether they are “lovers” or “haters.” It also uses Barthes’ enigma code , as the audience waits to see the test results. The narrative is playful and postmodern, exaggerating science to make the product feel important and personal. 2) What persuasive techniques are used by the Marmite advert? The advert uses humour, parody and emotional appeal to persuade the audience . By presenting taste as something genetic, it uses scientific referencing to make the brand seem credible, even though it is clearly exaggerated. It also reinforces Marmite’s famous “love it or hate...

1)   Introduction to Media: 10 questions 2)  Media consumption audit 3 )  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis  7)  Genre: Factsheets and genre study questions 8 )  Narrative: Factsheet questions 9)   Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)   Industries: Regulation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in the o...

Part 1: Media Magazine reading 1-  argues that The Hunger Games presents a dystopian society where media and propaganda are used by those in power to control ideology, suppress rebellion, and maintain inequality. 2-  The films present capitalism as exploitative and unequal, benefiting the elite in the Capitol while the districts suffer poverty and oppression. Wealth is shown as being built on the suffering of others. Consumerism and spectacle distract people from injustice. 3-  films suggest the media is extremely powerful in shaping beliefs, emotions, and political loyalty. Through propaganda, editing, and spectacle, the Capitol controls public opinion. Even resistance movements must use media strategically to gain support. 4- Yes, I think the media strongly influences how we see the world, especially through repetition and normalising certain ideas. News, social media, and entertainment can shape what we think is important or acceptable. However, audiences can sti...

  Task 1 1)  Who are you? -  I think, therefore I am It outlines how identity used to be seen as fixed and determined by social structures such as class, gender, religion and family roles. From citizen to consumer This section describes how advertising and consumer culture encouraged people to see themselves as consumers whose desires and identities could be shaped and satisfied through products. The rise of the individual Here the article argues that late-20th-century individualism promoted the idea of a fragmented self, with people using products and images to express an “ideal” version of themselves. Branding and lifestyle This section explains how brands sell lifestyles and personalities rather than products, creating the illusion of individuality while actually encouraging conformity. Who will we be? The final section explores how social media, avatars and data mining allow identities to be packaged, monitored and sold, turning self-image into a commodity. ...