MIGRAIN: Audience classification

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Psychographics: presentation

Structure

Who you are working with - Jaspreet

The psychographic group you are researching - Succeeders

Introduce your example couple that represents your group: 

1) Make up their names: Jessica Pearson(Jaspreet) and Rachel Zane(Tara) - (both from the program 'Suits'

2) Where do they work/study? - law firm

3) What do they do in their spare time? - in the spare time they are working on their client's cases, along with running errands such as getting housework done and shopping e.g


Now suggest their media consumption:


Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? - tablet and would read newspapers if they have celeb clients or normal, they could find evidence on the news along with knowing what is happening around the area

Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? - would watch sky e.g to catch up with the news

Online: What technology do they own? What websites do they visit (if any)? What social media do they use? - tech would be phones and laptops, to make calls to clients and a laptop to write reports


1) Media Factsheet

1) How is audience defined in the Fact sheet? - individual people who consume a media product.

2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes?  - It successfully conveys how gen z consumes media more using online resources and digital streaming sites

3) How do media companies target and measure their audience in the digital age? - Media producers use data  to target their audience by using different platforms. Many media companies such as social media are dependent on services of another organisation to tell them who consumes their products

4) What did the NRS used to do and what does PAMCO do now? - The National Readership Survey was an opperation from 1956 to 2018 and was used to collect demographic information In 2018

5) How are demographics and psychographics defined in the factsheet? - Demographics  involves collecting impersonal data about individuals and what they are consuming.

6) Now read the rest of the factsheet - we'll be studying these theories over the next few lessons. Choose one audience theory you think is interesting and explain why - uses and gratifications theory I believe is seen as interesting because it reflects the audiences relationship with the media text, how they react to it and how they engage with certain aspects such as characters in the text. 

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