Advertising & Marketing assessment: Learner response

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 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)

WWW - Tara, Good effort for this advertising assessment! Good ability to analyse media lang for unseen 

EBI - Careful with how long spending with each question, and do not spend too much time


2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment. 

Q1- be more clear when writing to access top bands, also with how meanings are created, use key words instead of describing it- for example direct address use in my answer
Q2 - my expression was unclear at times and I was almost repeating myself at some points, so next time avoid that
Q3 - being more specific in my answer, and careful to not go off topic and use correct theories

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.

- Black tie as a phallic object mulvey, being grabbed by the model
- irresistible appeal - sex sells which is common in men's grooming adverts
- monochrome meaning

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

- I think it was little details which linked to theory such as Butler and gender representation

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora 'Black Beauty is Beauty'. List any postcolonial terminology you could have added to your answer here and link this to a moment in the advert.

- Othering as argued by Gilroy
- Cultural conviviality
- Double conscious

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