TASK 1 TECHNICAL CODES CAMERAS WORK / PHOTOGRAPHIC - the camera work shows a close up of 50 cent expression of being serious which conveys his career and lifestyle. LIGHTING - On the print the low key, high control lighting is shining above 50 cent, making him the spotlight and the central of the ad , which presents intensity, connoting danger and seriousness The dark lighting behind 50 cent conveys black lives matter, attracts different audience for reebok, such as 50 cent's fan base and black people. SOUND - None EDITING - Moreover, the image is spilt into two sides, one showing 50 cent and the other showing fingerprints which presents his presence and past. Additionally, the photo is black and white which portrays the mood and sets the tone of being dark and yet evil. Along with the Size hierarchy , Placing 50 cent as the bigger image which portrays he is the main idea of this ad VERBAL CODES LANG / WORDS - "Where I...