MIGRAIN: Audience classification
Psychographics: presentation Structure Who you are working with - Jaspreet The psychographic group you are researching - Succeeders Introduce your example couple that represents your group: 1) Make up their names: Jessica Pearson(Jaspreet) and Rachel Zane(Tara) - (both from the program 'Suits' 2) Where do they work/study? - law firm 3) What do they do in their spare time? - in the spare time they are working on their client's cases, along with running errands such as getting housework done and shopping e.g Now suggest their media consumption: Print: What newspapers/magazines does your group read (if any)? Is this on paper or tablet? - tablet and would read newspapers if they have celeb clients or normal, they could find evidence on the news along with knowing what is happening around the area Broadcast: What TV programmes/channels do your group watch? Radio stations? TV package – Freeview or Sky? Films? - would watch sky e.g to catch up with the news Online: What...